Black Hat SEO Vs White Hat SEO Vs Grey Hat SEO
Black Hat SEO Vs Grey Hat SEO Vs White Hat SEO Techniques
This Article Will Clear The Concept of Black Hat SEO Techniques, White Hat SEO Techniques And Grey Hat SEO Techniques.
Black Hat SEO Techniques refers to the usage of SEO strategies which involves aggressive ways and tactics. Black Hat SEO Techniques just focus only on the search engines and these techniques don’t care about the humans audience. Rules and regulations made by search engines are not obeyed in Black Hat SEO Techniques. Black Hat SEO Techniques are adopted by those people who believes in quick way of earning money rather than long term investment.
Black Hat SEO Techniques Includes :-
1. Link Farms
Link farms are basically the groups of website which are linked with every other website in the group. Some of these farms are made manually but most of the farms are made with the help of some automated programs. Link farms is an type of spamming which is used to spam the index of a search engine like Google, etc.
2. Hidden Text
Hidden text is a text which is not visible by the users using or visiting your site. But this hidden text is readable by the search engines like google. This hidden text on your website is marked as spam by the search engines and this will also affect your ranking.
3. Keyword Stuffing
It is an unethical way of search engine optimization. Keyword stuffing basically means loading the meta tag of your webpage with repetition of words. That is why many of the search engines are not using these tags for SEO.
4. Blog Spam
Blog spam is the way in which other people comments about their blog on the website having good rank. People promote their products and services by providing the link of their blog in the comment section or discussion boards. This type of spamming is known as Comment spam or simply blog spam.
5. Paid Links
Paid links involves purchasing the links on websites to improve the link building and rankings of your website.
6. Doorway Pages
The main target of doorway pages is to spam the index of the search engine. Doorway pages basically involves the insertion of the results for particular keyword with a purpose of sending the traffic to any other page. Doorway pages are also known as portal pages, entry pages, bridge pages, gateway pages and portal pages.
7. Parasite Hosting
Parasite hosting is the process of hosting your website on the sever of other person without his/her consent. This is done to acquire the search engine benefits.
Cloaking is a technique in which data or content presented to the users is different from the content provided to the search engines. This is done by using the concept of IP address or user agent HTTP header. In this Black Hat SEO technique, delivery of the content is based on the IP address or HTTP header of the user requesting for the web page.
White Hat SEO Techniques :-
White Hat SEO Techniques are the legal way for improving the SEO of your website. These Techniques follows the guidelines of google and provides the high quality content to the users. Websites using White Hat SEO Techniques will not pop up suddenly on the SERP, but when they finally do they are long lasting.
White Hat SEO Techniques Involves :-
1. Guest Blogging
Guest blogging involves writing the articles for other websites or blogs. This will help in getting the backlinks to your website which will improve your search engine ranking.
2. Link Baiting
Link baiting is the process of creation of the content due to which people will give your websites link on their site. But for link baiting, you have to write an article which includes very useful and informative content.
3. Quality Content
If you provide the high quality content on you website, then it will surely improve your ranking in search engine results. Creation of the high quality content is very time consuming process but you can expect good results from it.
4. Internal Linking
Your website must be clean, Don’t use fancy drop down menus and some other scripts. Because these scripts are not crawled by the search engines and your content will remain unindexed. Also, you must use internal linking of your posts on your website.
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Grey Hat SEO Techniques :-
Name of this technique is Grey i.e., Color between the black and white. Grey Hat SEO Techniques are the middle one technique used for improving SEO of your website.
Grey Hat SEO Techniques involves :-
1. Three Way Link Exchange
The most widely used concept for link building is link exchange. In this people, exchange their link to improve the ranking of their website. But Google has made this type of links devalued using their new algorithms.
2. Article Spinning
This is mostly and widely used Grey Hat SEO techniques, In which owner of the website or blog posts a unique article just by rewriting the existing article. In this technique, owner rewrites some part of article or replaces some elements from the original article to make a different perspective on that topic. Many of the marketers believes that spinning of the article will help them to avoid penalities in the SERP (Search Engine Page Results). However, If you write the article from the original post which is copyrighted by the owner, then it can result in facing serious legal consequences.
3. Buying Old Domains
In this type of Grey Hat SEO Techniques, People buy the old domains having high domain authority and use these domains to link back to other websites they want to rank in the search engine results.
4. Buying Expired Domains
In this technique, People buy the domains that will expire soon and replace the URL’s to their pages. However, Google resets the data when the domain gets expired.
5. Google Bombing
This term involves creating a webpage having large number of links, which causes high ranking for searches on unrelated topics.